Words from Founders Who've Been in the Room
These are accounts from founders at different stages — what they brought to a session, what they took away, and what shifted in how they thought about their idea.
Back to Home80+
Founders worked with
4.8
Average session rating
2023
Established in KL
3
Session formats available
What People Are Saying
Azlan Harun
Founder — EdTech Startup, KL
"I came in with two A4 pages of notes and left with something I could actually show my potential users. The facilitator asked questions I hadn't thought to ask myself. The session ran about four hours and I found it well-paced — we moved quickly but never felt rushed. Worth the price for getting unstuck."
May 2025 · Idea Prototype Session
Priya Wickramasinghe
Co-Founder — HR Platform, Petaling Jaya
"My co-founder and I had been going in circles for months. The Build Package gave us a concrete artefact to show ten potential users the following week. The feedback plan they put together was surprisingly practical — we ran all five interviews ourselves and it was the most useful week of work we'd done on the product."
April 2025 · Prototype Build Package
Reza Nordin
Founder — Marketplace App, Kuala Lumpur
"I'll be honest — I was sceptical at first. I thought I needed a developer, not a session. But we built something in Glide that morning that I was able to actually send to ten people that afternoon. Four responded within 24 hours. That's more signal than I'd got in three months of internal discussions."
March 2025 · Idea Prototype Session
Liang Kit
Founding Team — B2B SaaS, Shah Alam
"The Validation Sprint was the right choice for us. Three people on the team, all with different views on where the product should go — the sprint structure forced useful alignment. By the second round, we'd dropped two features we'd been arguing about and focused on the one thing users kept coming back to."
April 2025 · Validation Sprint Programme
Faridah Mohamad
Solo Founder — Consumer App, Subang Jaya
"As a solo founder without a technical background, the session gave me something I genuinely didn't have before — a working version of what I'd been describing. The facilitator was patient and didn't make me feel behind. The written summary came through the next morning and I've referenced it several times since."
May 2025 · Idea Prototype Session
Tan Jin Hao
Co-Founder — Logistics Startup, KL
"We'd been sitting on the idea for a year before coming in. The Build Package gave us something to show at an investor meeting two weeks later. The prototype wasn't polished — it wasn't supposed to be — but it communicated the concept clearly enough that we had a follow-up conversation booked the same week."
March 2025 · Prototype Build Package
Founder Journeys
Azlan — EdTech Platform Concept
Idea Prototype Session · May 2025
The Challenge
Azlan had notes on a learning platform for small language tutors, but couldn't articulate what a "first version" would look like — or what it would need to do to generate any meaningful response from users.
The Session
In four hours at Common Ground, the facilitator helped Azlan narrow the scope to a single tutor booking flow. A simple prototype was built in Softr using a shared Airtable base — enough to test the core assumption about whether tutors would use a booking page if one were given to them.
The Result
Within five days of the session, Azlan had shared the prototype with eight tutors. Six responded, three had bookings made through it within the first week. He returned two weeks later to book the Build Package with a clearer scope than he'd arrived with the first time.
Liang Kit & Team — B2B Workflow Tool
Validation Sprint Programme · March–April 2025
The Challenge
A three-person founding team with strong domain knowledge in procurement workflows, but significant internal disagreement about which user problem to prioritise. They'd been at the same impasse for two months.
The Programme
The sprint ran across six weeks. The kick-off session produced two competing prototypes representing the team's two main views. After user testing both in round one, one direction generated clear preference from five of seven users interviewed. Round two refined that direction into a shareable demo.
The Result
Team alignment was resolved — not by discussion but by user data. The feedback framework provided by Kettle & Cog was handed off to one team member to run independently. The team used it to run a further round two weeks after the programme ended without facilitation.
Find Us or Get in Touch
Phone
+60 3-2776 4082Address
Unit 3-7, Common Ground, Bangsar South, KL
Hours
Mon–Fri 9AM–6PM
Sat 10AM–2PM
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